Curating Experiences That Scale Businesses

I'm Viraj, a seasoned B2B & B2C product designer based in Dubai, UAE with 6+ years of extensive experience in designing and scaling products from the ground up.

Currently, I lead enterprise-scale design initiatives for Saudi Electricity Company at Horizontal Digital.

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Let's connect

Let's connect

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Case Studies

A few playgrounds where strategy met chaos — and something great came out.

RESEARCH

UX/UI

B2B

Designing a Real-Time Command Dashboard That Powers Hajj Operations for 1.6 M+ Pilgrims

A real-time operational system for Saudi Electricity Company that centralizes data, tracks readiness, and ensures uninterrupted power across holy sites.

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Designing a Real-Time Command Dashboard That Powers Hajj Operations for 1.6 M+ Pilgrims

A real-time operational system for Saudi Electricity Company that centralizes data, tracks readiness, and ensures uninterrupted power across holy sites.

RESEARCH

UX/UI

B2B

Designing a Real-Time Command Dashboard That Powers Hajj Operations for 1.6 M+ Pilgrims

A real-time operational system for Saudi Electricity Company that centralizes data, tracks readiness, and ensures uninterrupted power across holy sites.

UX/UI

B2B

RESEARCH

Designing a Real-Time Command Dashboard That Powers Hajj Operations for 1.6 M+ Pilgrims

A real-time operational system for Saudi Electricity Company that centralizes data, tracks readiness, and ensures uninterrupted power across holy sites.

iOS

UI/UX

CONSUMER APP

Enabling 33 Million Users to Manage Energy and Reduce Consumption

The redesigned Saudi Electricity mobile app introduces smarter consumption insights and appliance-based analytics to help users save costs and promote sustainability.

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Enabling 33 Million Users to Manage Energy and Reduce Consumption

The redesigned Saudi Electricity mobile app introduces smarter consumption insights and appliance-based analytics to help users save costs and promote sustainability.

iOS

UI/UX

CONSUMER APP

Enabling 33 Million Users to Manage Energy and Reduce Consumption

The redesigned Saudi Electricity mobile app introduces smarter consumption insights and appliance-based analytics to help users save costs and promote sustainability.

UI/UX

CONSUMER APP

iOS

Enabling 33 Million Users to Manage Energy and Reduce Consumption

The redesigned Saudi Electricity mobile app introduces smarter consumption insights and appliance-based analytics to help users save costs and promote sustainability.

UX

AUDIT

MARKETPLACE

Redesigning the Shopping Experience for UAE’s Hyperlocal Marketplace

A UX audit and product redesign that simplified navigation, improved search clarity, and reconnected Oonzoo’s user flow to the needs of smaller local retailers.

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Redesigning the Shopping Experience for UAE’s Hyperlocal Marketplace

A UX audit and product redesign that simplified navigation, improved search clarity, and reconnected Oonzoo’s user flow to the needs of smaller local retailers.

UX

AUDIT

MARKETPLACE

Redesigning the Shopping Experience for UAE’s Hyperlocal Marketplace

A UX audit and product redesign that simplified navigation, improved search clarity, and reconnected Oonzoo’s user flow to the needs of smaller local retailers.

AUDIT

MARKETPLACE

UX

Redesigning the Shopping Experience for UAE’s Hyperlocal Marketplace

A UX audit and product redesign that simplified navigation, improved search clarity, and reconnected Oonzoo’s user flow to the needs of smaller local retailers.

SOCIAL APP

BRANDING

WEB3

Designing a Web3 App That Turns Creator Content Into Collectibles

Cream transforms short-form videos into tokenized digital assets — letting fans own, trade, and invest in the creators they love.

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Designing a Web3 App That Turns Creator Content Into Collectibles

Cream transforms short-form videos into tokenized digital assets — letting fans own, trade, and invest in the creators they love.

SOCIAL APP

BRANDING

WEB3

Designing a Web3 App That Turns Creator Content Into Collectibles

Cream transforms short-form videos into tokenized digital assets — letting fans own, trade, and invest in the creators they love.

BRANDING

WEB3

SOCIAL APP

Designing a Web3 App That Turns Creator Content Into Collectibles

Cream transforms short-form videos into tokenized digital assets — letting fans own, trade, and invest in the creators they love.

BRAND

IDENTITY

VISUAL

Branding a High-Stakes Esports Marketplace

A Web3-powered platform where gamers trade performance-backed passes, turning skill and reputation into real market value.

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Branding a High-Stakes Esports Marketplace

A Web3-powered platform where gamers trade performance-backed passes, turning skill and reputation into real market value.

BRAND

IDENTITY

VISUAL

Branding a High-Stakes Esports Marketplace

A Web3-powered platform where gamers trade performance-backed passes, turning skill and reputation into real market value.

IDENTITY

VISUAL

BRAND

Branding a High-Stakes Esports Marketplace

A Web3-powered platform where gamers trade performance-backed passes, turning skill and reputation into real market value.

I design with intention — building clarity for businesses and delight for customers.

Hey, I'm Viraj — a Product & UX Design Leader based in Dubai, with 6+ years experience building digital products from the ground up.

I've led design for teams in web3, consumer apps, complex enterprise modules and more — building experiences used by millions.

My approach is hands-on and collaborative. I care about real outcomes — helping teams ship faster, simplify complexity, and deliver thoughtful, end-to-end experiences that users (and businesses) love. Outside of work, I love gym time and asian food.

Feel free to say hello: Email, Linkedin

Hey, I'm Viraj — a Product & UX Design Leader based in Dubai, with 6+ years experience building digital products from the ground up.

I've led design for teams in web3, consumer apps, complex enterprise modules and more — building experiences used by millions.

My approach is hands-on and collaborative. I care about real outcomes — helping teams ship faster, simplify complexity, and deliver thoughtful, end-to-end experiences that users (and businesses) love. Outside of work, I love gym time and asian food.

Feel free to say hello: Email, Linkedin

Let's connect

Let's connect

Let's connect